Green Beetle Startup

In Vancouver last week, I was in the Amsterdam Cafe, a Cannabis lounge, browsing for souvenirs. I saw some little clear plastic pieces with cockroaches and beetles inside and a small alligator clip on top. I asked the shopkeeper what they were, and he told me they were roach clips, for holding joints so they don’t burn your finger when you smoke them to the end of the roach.

I recently read about the end of “unicorn” startup era and how it is now the age of “cockroach” startups. Spliff and I had been priding ourselves on the fact that we were a “true cockroach startup” to the point that the office of our company is a roach motel room at the Desert Palace Inn in the middle of the desert in Barstow, California. It is literally infested with cockroaches.

As I stood in the lounge, looking at all the roach clips in the glass case, I thought to myself that it would be cool to get a cockroach clip to remind myself that we are a cockroach startup. I just couldn’t do it. It was too ugly. Instead, I bought a Green Beetle clip.

This afternoon, after returning to San Diego last night, I sat on my balcony, journaling, and examined the beetle clip. I had a sudden inspiration that we aren’t a cockroach startup, we are a Green Beetle Startup. I looked up the meaning of a beetle as a totem animal and found the following:

Essentially, the beetle animal totem suggests that you reap what you sow, threefold. When you consider this, it seems awfully important for you to ensure that this energy is positive, productive, and favorable to others. What are you putting out into the world?

Green means prosperity in areas of wealth and health.

Definitely better than a cockroach. We are getting out of Barstow.

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